In order to keep my designs sharp, I like to do different types of branding exercises. This happens to be one of them and I am proud of it! Cinnapop is a fictional gingerbread cookie company that brings a twist to a nostalgic classic. These aren’t your grandma’s cookies. Their identity is meant to be festive, iconic, styled, and devoured. Here I implemented those values in the brand with sharp colors and an elegant logo.